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Everyone
would agree that in order to assess the impact of technical change
on society in general or on any particular aspect of human activity,
it is necessary to have some basis for forecasting. If new technologies
fall upon us like a hailstorm or surprise us like an earthquake,
there is little we can do as a society to master them or guide
them for the common good. What we will argue here is that, in
spite of the undeniable diversity of technologies, of the unpredictable
nature of inventions and of the uncertain and risky nature of
commercial innovations, there is a recognizable logic behind the
main trends in technical change.
Let
us begin by emphasizing that we shall view technical change, not
as an engineering phenomenon, but as a complex social process
involving technical, economic, social and institutional factors
in a mesh of interactions. Single inventions, as such, do not
change the world; widespread diffusion of waves of innovation
does.
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Inventions,
innovations and diffusion
To
develop the analysis we need a set of appropriate concepts for
classification. The most basic is the Schumpeterian [1]
distinction
between invention, innovation and diffusion.
The
invention of a new product or process occurs within what could
be called the techno-scientific sphere and it can remain there
forever. By contrast, an innovation is an economic fact. The first
commercial introduction of an innovation transfers it into the
techno-economic sphere as an isolated event, the future of which
will be decided in the market. In case of failure, it can disappear
for a long time or forever. In case of success it can either still
remain an isolated fact or become economically significant, depending
upon the degree of appropriability, its impact on competitors
or on other areas of economic activity. Yet, the fact with the
most far-reaching social consequences is the process of massive
adoption. Vast diffusion is what really transforms what was once
an invention into a socio-economic phenomenon.
So,
inventions can occur at any time, with different importance and
at varying rhythms. Not all of them become innovations and not
all innovations diffuse widely. In fact, the world of the technically
feasible is always much greater than that of the economically
profitable and this, in turn, is much greater than that of the
socially acceptable.
Thus,
our focus must be innovation diffusion. Let us then establish
a manner of classifying innovations which will help us understand
the economic and social conditions for diffusion and will give
us some insight into how meaningful trends in technical change
can be discerned.
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Incremental
and radical innovations
Incremental
innovations are successive improvements upon existing products
and processes. From an economic point of view, this type of change
lies behind the general rate of growth of productivity, visible
in the aggregate. The frequent increases in technical efficiency,
productivity and precision in processes, the regular changes in
products to achieve better quality, reduce costs or widen their
range of uses, are characteristic features of the evolutionary
dynamics of every particular technology. The logic guiding this
evolution, called "natural trajectory" by Nelson and Winter [2]
and "technological paradigm" by Dosi [3]
,
is analyzable and makes the course of incremental change relatively
predictable. Given a technological base and the fundamental economic
principles, it is possible to forecast with a reasonable degree
of certainty that microprocessors, for example, will become smaller,
more powerful, faster in operation, etc. Once catalytic refining
was introduced, and knowing the profile of demand for oil derivatives,
it was natural to expect that technological evolution would lead
to successive improvements geared to increasing the yield of gasoline
to the detriment of the heavier products with lower demand and
lower prices. In the process industries, after the discovery of
Chilton's Law, according to which doubling plant capacity only
increased investment cost by two-thirds, it was easy to expect
a trend towards obtaining those scale economies in a whole range
of industries. So, the great majority of innovations occur in
a continuous flow of incremental changes along expected directions.
A
radical innovation, by contrast, is the introduction of a truly
new product or process. As both Freeman[4]
and Mensch[5]
observe,
due to the self-contained nature of the trajectories of incremental
change, it is practically impossible for a radical innovation
to result from efforts to improve an existing technology. Nylon
could not result from successive improvements to rayon plants,
nor could nuclear energy be developed through a series of innovations
in fossil fuel electric plants. A radical innovation is, by definition,
a departure, capable of initiating a new technological course.
Although radical innovations are more willingly adopted when the
previous established trajectory approaches exhaustion, they can
be introduced at any point in time cutting short the life cycle
of the products or processes they substitute. There are some radical
innovations that give birth to a whole new industry. Television,
for instance, not only introduced a manufacturing industry but
also programming and broadcasting services, which in turn widened
the scope of the advertising industry. In this sense, important
radical innovations are at the core of the forces behind growth
and structural change in the economy.
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Birth,
development and stagnation of a technology
The
combination of these two concepts allows us to visualize the evolution
of a technology from introduction to maturity, as shown in Figure
1-A. Every radically new product, when it is first introduced,
is relatively primitive. In the initial period there is much experimenting
in the product and in its process of production, in the market
and among the initial users. Gradually, it consolidates a position
in the market and the main trends of its trajectory are identified.
From then on, there is a sort of take-off for a period of successive
incremental improvements in quality, efficiency, cost-effectiveness
and other variables, which eventually confronts limits. At that
point, the technology reaches maturity. It has lost its dynamism
and its profitability. Depending on the type of product, this
cycle can last months, years or decades; it can involve a single
firm, dozens of firms or thousands. As the technology approaches
maturity, there is often a shakeout, leaving only a few producers.
There is also a high likelihood that, at maturity, the product
will be replaced by another or the technology will be sold to
weaker producers with lower factor costs (such as happened in
deployment of mature industries to the Third World in the late
1960's and 1970's).
Evolution of a technology (a technological trajectory)
Thus
forecasting in relation to single technologies is on relatively
firm ground, and is, in fact, quite common in the daily practice
of engineers, managers and investors. For each individual product
or process, incremental change is not random and its destiny,
unless another radical innovation appears, is to reach maturity
and exhaustion. There are, then, moments of discontinuity and
periods of continuity in the evolution of each individual technology.
This,
of course, does not lead to long waves. Individual innovations
-radical and incremental- are constantly happening in products
and processes, in different industries and different places, some
are minor some are major, some have a long life others a short
one. Indeed, if technologies developed isolated from each other,
the rise of the life cycle of some technologies would counter
the maturity and decline of others. But technologies grow in systems.
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Technological
systems as paths for radical innovations
Freeman[6]
has defined technological systems as constellations of innovations,
technically and economically interrelated and affecting several
branches of production. Rosenberg[7]
has described the way in which some innovations induce the appearance
of others. Breakthroughs that increase the speed of operation
of machine-tools, for instance, induce innovative efforts in cutting
alloys capable of withstanding greater temperatures and speeds
and, in general, incremental trajectories in a product, process
or branch of industry tend to encounter bottlenecks which become
incentives for innovations -even radical ones- in other industries.
Nelson and Winter[8]
identify generic technologies, whose natural trajectory of evolution
encompasses that of a whole set of interconnected radical innovations.
In
petrochemical technology, for instance, one can identify several
distinct but related systems: synthetic fibers, which transform
the textile and garment industries; plastics, whose multiple impact,
in the form of structural materials, generates whole new lines
of equipment for extrusion, molding and cutting, and whose versatility
transforms the packaging industry and opens a vast universe of
innovations in disposable products; and so on.
From
the vantage point of a technological system, then, there is a
logic, which joins successive interrelated radical innovations
in a common natural trajectory. Once this logic is established
for the system, it is possible to forecast a growing succession
of new products and processes each of which, taken individually,
appears as a radical innovation, but when located within the system
can be considered as an incremental change. The series of durable
consumer goods, made of metal or plastic with an electric motor,
which begins with the vacuum cleaner and washing machine, goes
through food processors and freezers, to later approach exhaustion
with the electric can-opener and the electric carving knife, is
a banal example of this type of logic in the area of products.
The succession of plastic materials with the most diverse characteristics,
based on the same principles of organic chemistry, is an example
in the field of intermediate products with enormous impact in
generating innovations in the user industries. The "Green Revolution",
with the introduction of growing families of oil driven agricultural
machinery, together with multiple petrochemical innovations in
fertilizers, herbicides and pesticides, is an example of the coherent
evolution in the logic of a productive system.
The
widespread impact of a new technological system stems from the
"wide adaptability"[9]
of the contributing innovations and from their multiple character.
They are not merely technological. Each technology system brings
together technical innovations in inputs, products and processes
with organizational and managerial innovations. Further still,
they can induce important social, institutional and even political
changes. The technological constellation of the "Green Revolution"
led to single-crop farming in great expanses of land and induced
changes in the organization of production and distribution as
well as in the structure of ownership. The automobile, the assembly
line, the networks of parts suppliers, distributors and service
stations, suburban living and commercial centers, are only some
of the elements of the technical, economic and social constellation
gradually built around the internal combustion engine.
Yet
technology systems, in a manner similar to individual technologies,
eventually exhaust their potential for further growth and improvement.
For a long time, a technological system provides multiple and
growing opportunities for innovation and investment in complementary
products, services or supplies. But, the time comes when the system
loses technological and market dynamism, reaches maturity, threatens
the growth and profits of most of the firms involved and, therefore,
stimulates a search for radical new products that will serve as
the core of other new technology systems.
So,
at the level of technology systems, we re-encounter the same phenomena
of continuity and discontinuity in evolution. Again, at first
sight, there is no reason to expect long waves to occur because
of limits in the life cycle of technology systems. As with individual
innovations, one could imagine a constant process of counterbalancing
of the growth and decline of different systems in different parts
of the economy. This would be the case if systems developed in
isolation, but technology systems grow in interconnection with
each other and with the surrounding economic, cultural and institutional
environment.
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Self-reinforced
processes of growth and exhaustion
The
consequences of the exhaustion of a system are not overcome as
simply as those of the obsolescence of individual products. When
a system reaches maturity and loses dynamism, not only are the
producing firms obliged to face change, but also all the social
and institutional arrangements that had been set up around the
system. Of course, the process of substitution is not one of eradication
but of a slow and painful change in the proportions of the new
against the old. However, the end result is a radical change in
the structures involved. Such was the case, when cargo railways
and ships were gradually replaced by trucks and airplanes, when
natural materials were replaced by synthetics or when the reign
of radio was replaced by that of TV or plastic records by CD's.
Everyone, from suppliers to consumers had to adapt in one way
or another and these changes usually implied a reshuffling of
the relative positions of all players (often including the elimination
of some and the emergence of new ones), together with changes
in the rules of the game. So, once we visualize individual technologies
within technology systems we can begin to understand the complex
set of interactions that take place as technologies diffuse and
the difficulties that discontinuities in technical change can
create for the parts of society involved.
The
deployment of each technology system involves several interconnected
processes of change and adaptation:
1. The
development of surrounding services (required infrastructure,
specialized suppliers, distributors, maintenance services,
etc.)
2. The
"cultural" adaptation to the logic of the interconnected technologies
involved (among engineers, managers, sales and service people,
consumers, etc.)
3. The
setting up of the institutional facilitators (rules and regulations,
specialized training and education, etc.)
Of
course, this adaptation of the economic, cultural and institutional
environment to the requirements of technology systems is not passive.
The environment in turn shapes the development of the systems
in very important ways, including cases of significant resistance
against diffusion, as has been the case with nuclear energy. For
our purposes, though, there is one particular phenomenon with
far-reaching consequences: The social environment becomes a powerful
selection mechanism for the inclusion or exclusion of particular
innovations. It makes it easier and easier to invest in products
and services belonging to the system and much less comfortable
to invest in unrelated innovations
The
adaptations that occur around a particular system generate conditions
that strongly favor innovations that are compatible with -or can
be fit into- the systems already in place. What they provide,
in fact, is a free and ready-made advantage for different but
similar products. After all homes have electricity, you can bring
to market as many electric products for the home as you can invent.
After grocers and homes have freezers, you can innovate all you
want in frozen foods. After textile machinery handles synthetics,
you can introduce further and further varieties of new fibers.
Brian Arthur [10]
has
shown how these "lock-in" phenomena occur even at the level of
single products, between competing technologies. The triumph of
VHS and the gradual exclusion of BETA technology in video cassettes,
even though many experts held that the second was the better of
the two, is a recent example of how certain market conditions
favoring early diffusion of a particular product or technology
can result in a permanent bias.
So,
the development of a system produces externalities facilitating
radical innovations that follow well-trodden general trajectories
or capable of creating related trajectories. This is because,
among other things, these externalities reduce the expenses of
introducing an innovation and convincing users, which are often
the highest and the most difficult costs to recover in the market.
The
consequences of this phenomenon are twofold: On the one hand,
many potential innovations are either excluded or submitted to
the existing logic, leaving out some of their most radical uses.
When transistors first appeared, for instance, they became a means
of making radios and other electrical appliances small enough
to be portable. The early integrated chips, in the 1960's, were
used mainly for hearing aids and a couple of minor military applications.
The idea of putting them into computers was there, but the economic
and market conditions for the success of this much further reaching
application were not yet there. In fact, the existing systems
induce a sort of blindness which affects even the most forward
looking engineers and entrepreneurs. Siemens himself, in the early
days of electricity, thought that wiring every home was a utopia
and T.J. Watson Sr., the boss of IBM, when they brought out the
first commercial computers, thought that the world market would
be covered with a few such machines.
The
other consequence of these more and more powerful externalities
is that the greater the development of a system, the shorter the
life cycle of each radical innovation within it. The life cycle
of the radical innovations that appear in the later stages of
the development of a system is usually much shorter than that
of the earlier ones. This, of course, is partly due to the fact
that the major innovations are generally those which give birth
to the system while the later ones tend to be complementary. But
it is also because once the supplies have been standardized, the
habits established and the users conditioned, it takes a very
short time to make the whole series of incremental innovations
and to reach market saturation and "vegetative" growth. It took
decades for every home to have an electric or gas cooker, a refrigerator
and a washing machine, but it took only a few years to reach the
great majority of possible consumers of electric can-openers and
electric carving knives.
So
the mesh of mutual adaptation between technology systems and the
economic, cultural and institutional environment tends to make
the whole structure self-reinforcing, both in its development
and in its exhaustion, in its inclusion and in its exclusion mechanisms.
The problem arises when the firms that operate within systems
that reach maturity have to face a serious threat to growth, profits
and even survival.
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Technological
revolutions as rejuvenation of all systems
In
the early 1970's, it was widely agreed (and feared) that the automobile
industry had reached maturity. Its markets had lost dynamism and
grew extremely slowly -if at all-, inventories piled up, productivity
stagnated and profits were threatened. Many experts declared that
automobiles had become "commodities" and the future was seen as
complete standardization by moving towards the "world car:"
Engines would be produced in one country, gear boxes in another,
bodies in the next, and so on, in order to increase productivity
through maximizing economies of scale. This was the way imagined
by the mentality of the time to confront the maturity of that
technology system.
Few
could foresee what happened. Japanese industry developed a distinctly
different way of organizing production and markets, which, at
first, threatened to overtake much of the world automobile industry
but, instead, led to a thorough revamping of all firms and their
forms of insertion, competition and interrelation. In the end,
through a synergistic combination of the new managerial style
and the introduction of information technology in the processes
and in the products, in administration and in markets, the industry
was completely renewed and set on a different and very dynamic
trajectory of incremental innovation
[11] .
So,
maturity does not inevitably end in the marginalization of a system,
nor is it necessary that a radical innovation in the core product
itself should come to the rescue and replace the previous mature
product. Both can occur and sometimes do occur. What is more likely
to take place, especially at those times -such as the 1970's-
when many inter-related systems tend to come to maturity more
or less simultaneously, is that a general solution appears in
the form of a technological revolution. What happens then, is
the diffusion of a new set of generic technologies, capable of
rejuvenating and transforming practically all existing industries,
together with the creation of a group of new dynamic industries,
at the core of radically new technology systems. These are the
technological revolutions described by Schumpeter [12]
as
"creative gales of destruction." They have occurred about every
fifty or sixty years and it is this phenomenon that lies at the
root of the so-called long waves in economic growth.
Schumpeter
and many others after him
[13]
have
emphasized the powerfully dynamic nature of each of those great
waves of new technologies as well as their capacity to profoundly
modify the world around them. Society has recognized their overarching
influence by referring to the periods when these great technological
changes have diffused as the Industrial Revolution, the Railway
Era, the Age of Electricity and the Age of the Automobile. The
industries at the core of these revolutions do, indeed, become
the propellers of growth for a considerable length of time. They
also lead to the proliferation of whole new industries and services
complementary to the production and use of the new products, as
was discussed above for technology systems of major importance.
Yet,
what we are suggesting is that they do much more than that. Technological
revolutions change the "common sense" criteria for engineering
and business behavior across the board. In fact, in our view,
each technological revolution merits that name, not only for the
importance of the new industries it ushers in and the new technical
possibilities it opens but also -and perhaps mainly- because it
radically modifies the "best practice frontier" for all sectors
of the economy.
Each
of these revolutions is, in fact, a constellation of technological
systems with a common dynamics and including a set of generic
technologies of widespread applicability. Its diffusion across
the length and breadth of the productive sphere tends to encompass
almost the whole of the economy and ends up transforming the ways
of producing, the ways of living and the economic geography of
the whole world.
Such
all-pervasive revolutions generate, therefore, massive and fundamental
changes in the behavior of economic agents. Yet, what type of
mechanism would be capable of serving as guiding force for a shift
of this sort?
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| NOTES:
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| [1] |
SCHUMPETER,
1939 (back
to text) |
| [2] |
NELSON
and WINTER, 1977 (back
to text) |
| [3] |
DOSI,
1982 (back
to text) |
| [4] |
FREEMAN,
1984 (back
to text) |
| [5] |
MENSCH,
1975 (back
to text) |
| [6] |
FREEMAN,
CLARK AND SOETE, 1982 (back
to text) |
| [7] |
ROSENBERG,1975
(back
to text) |
| [8] |
NELSON
and WINTER, 1982 (back
to text) |
| [9] |
KEIRSTEAD,
1948 (back
to text) |
| [10] |
ARTHUR,
1988 (back
to text) |
| [11] |
ALTSHULER
et al., 1990 (back
to text) |
| [12] |
SCHUMPETER,1939
(back
to text) |
| [13] |
LANDES,
1969 (back
to text) |
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