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Technological revolutions,
paradigm shifts and socio-institutional change

 


 
 

4. Techno-organizational paradigms
as guidelines for change in the socio-institutional sphere

 

The question remains as to what guides adequate institutional change. Obviously, we have been suggesting that not just any change will do, however positive. What we are holding is that the techno-economic paradigm is the best source of guidelines for social and institutional design, which implies that the viable changes have a recognizable direction. Yet, we are not making a case for mere technological determinism.


        

The wide space of the possible

What a paradigm determines is the vast range of the possible and that space is very wide indeed. For the previous paradigm, we can recognize at least four major modes of growth: Keynesian democracy, Fascism, Socialism and, in the Third World, what we could call "State Developmentalism." There can be no doubt at all that these are profoundly different socio-institutional systems. Moreover, the variety of versions of each "model" was indeed enormous. And yet, at a certain level of abstraction, they all share certain common features, which stem from the fact that the same mass production paradigm is the logic guiding wealth creating activities in the production sphere. Among these shared characteristics one could mention:

a) An important role for a central government, actively engaged in the economy, whether very directly or more indirectly;
b) The erection of the State as the main agent of redistribution of wealth, which is seen as the prevalent form of social justice;
c) A drive towards the "Homogeneity" of consumption styles within the Nation-State, with an effort to reduce internal differences of nationality, language, etc.;
d) Central representation of the provinces, generally by some form of direct elections;
e) "Mass" character of political parties and other associations;
f) Government by one or very few main political parties (rarely more than two, even in countries with very democratic systems) and
g) A separation of political leadership from "technical" management (with measures for a degree of continuity of the second).

The interesting phenomenon is that these similarities, among systems otherwise so divergent, has only become clearly visible with the diffusion of the new principles of decentralization and the increasing strength of the ideas which question the previously accepted role of the State. Furthermore, one can now also see a parallel between the typical forms of organization of the traditional big corporations and that of hospitals, universities, ministries and governments in general. As firms have begun to change to more open globalized networks, so have other structures begun to question the effectiveness of their own form of organization.

What we are suggesting, then, is that as the new wealth creating potential unfolds in the economy, its logic propagates towards all of society modifying the common sense criteria that guide all sorts of organizations and eventually resulting in maximum social synergy. Thus, understanding the nature of the paradigm can provide the most appropriate tools for becoming a fully conscious and effective actor in the process of institutional modernization.


          

The notion of a paradigm can be understood on three levels

In practice, each techno-economic paradigm is constructed and diffuses on three inter-related levels:

1. As a set of real new technology systems which grow and diffuse in the productive sphere (In the present case, these would be the microelectronics, software and computer related industries, plus modern telecommunications and all the services connected with them).

2. As a new "best practice" model adapted to the new technologies and capable of taking best advantage of them. This model diffuses across all industries and productive activities, modernizing them and establishing the emerging managerial common sense for investment and innovation. (At present this would be the flexible organizational model -in its "Japanese" and other versions- fused with the consistent application of information technology)

3. As a more general set of "common sense" principles for organizational and institutional design (This would involve general principles such as decentralization, networking, interaction between the organization and its users or beneficiaries continuous improvement, participation, consensus building, etc.). These principles can be said to conform a techno-organizational paradigm.

These levels can be seen as a series of overlapping waves in time. The first to diffuse widely is the set of new technologies. Then, as it becomes clear that these cannot yield their promised fruits without organizational change, the new managerial model develops further and further and increasingly propagates. Finally, the third level develops as the paradigm overflows outside the economic sphere. When productive organizations discover the advantages of the new paradigm, so do many of their leaders, participants and observers. That is how, the paradigm, in the form of general guidelines or principles, is gradually constructed in the minds of more and more people and starts becoming the new common sense for effectiveness more or less everywhere.

Obviously, the variety of forms of adoption and application is immense. Technology enters a world where other very powerful influences, such as history, culture and politics shape the manner in which they are taken up (or partly rejected) in each particular country or region, productive sector or territory, nation or social group. The power of these shaping forces is naturally greater the further one goes from the hard technology core towards the realm of ideas. In other words, the variety of forms of adoption increases as one goes from the first to the third level in the propagation of a paradigm.

Since it is in the third sense that the new paradigm provides the criteria for viability and the guidelines for designing effective institutions and social action, it should be clear why the diversity of applications and forms of adoption was as great as we pointed out in relation to the previous, mass production, paradigm.

It is also at this third level that the old paradigm remains alive beyond its usefulness and becomes an obstacle to the new. For this reason, at each transition, the traditional "left-right" divide is made more complex by the appearance -in each group- of another divide which is between the old and the modern ideas, those looking backwards and those looking forward (See Figure 5).


               

 

 

General principles: Many forms of application

So, what the paradigm provides is not the goals but the forms and the technical and organizational tools with which to pursue them. Therefore, the space for institutional creativity is very wide. Within it, the various social forces play out their confrontations, their experiments, agreements and compromises. The result is the framework -or frameworks- that will ultimately mold, orient, select and regulate the actual paths the new potential will follow.

This means that each crisis, each period of technological transition, is a point of indetermination in history. A quantum jump in potential productivity opens the way for a great increase in the generation of wealth. But the specific socio-political framework that will handle -or squander- this new potential has to be designed and established. This, in turn, is what determines the mix of commodities that will compose that greater wealth and the way they will be produced and their benefits distributed. Historically, each transition has modified both the conditions of the various social groups within each country and the relative position of countries in the generation and distribution of world production.

However, the task is so ambitious that it is difficult to envisage. If someone had held in the 1920's or 30's that, in less than three decades, practically all colonial empires could be dismantled and that in North America and Europe there could be full employment and most industrial workers could own a car and a house full of electrical appliances, he or she would have been met with general disbelief.

 

 

The politics of transition

 


Obviously the question of social and institutional change is a political question. Ideologies and vested interests have great power in determining the particular outcomes out of the wide space of the viable at each transition. The level of political consensus, conflict or confusion strongly influences the speed and the ease or difficulty with which the new mode of growth is established.

Yet, whatever the political position, it certainly makes a difference how one understands the present period. Insisting on the dichotomy between State and Market, as the alternative automatic solutions, can only prolong the agony and retard the establishment of an appropriate socio-institutional framework. It is likely to be much more fruitful to see the present as a transition between two distinct modes of growth.

This means accepting the past with its ideas and its institutions, its successes and its failures, its promises and its achievements, as the way the societies of the time found to take advantage of the potential of a specific techno-economic paradigm, now exhausted. It also means facing the future with a commitment to the construction of a framework capable of making best social use of the new wealth creating potential. This implies a readiness to pursue a deep understanding of the characteristics and requirements of the new paradigm and a willingness to assimilate change and promote creativity at all levels and in all spheres.

Historically these transition processes have been long and difficult, with a very high cost in human suffering. It is to be hoped that a better understanding of the nature of the transformation could help to alleviate the social cost and to quicken the success of the task of institutional experimentation.